Tag Archives: Big Data

Bloomberg on Big Data

“Or it might mean advanced technological recourses — the report mentions encryption and “perturbing” data to help anonymize it. It will probably require some combination of innovative approaches. “

It’s impossible to erase the track to a given user as suggested because doing that would require knowing every single pattern present on her data. Nobody knows that, our knowledge of patterns keeps increasing but you can’t go back to rectify/re-perturb your data, which is why:

-There will be no more spies
-Everybody will know everything about everyone they want to(I think I’m repeating myself here, I have said this on some other post I guess)


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Tech shares fall


One aspect that may or may not be reflected on those stocks value is that you don’t get as much brand permanency on internet businesses as you do with banks, retailers, and other more traditional companies.

All they have is data, lots of it, flowing in. And talent to analyze that data and target ads better. Once people realize that the vast majority of those analysis do not require a huge amount of data but only smarter ways of collecting samples we may see a decrease in their value.


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